With over 24 years of progressive experience in Product development, financial services, sales management & FMCG, I have established myself as a strategic leader specializing in product development, sales management, and business expansion. Currently, working as Head of Product & Sales Management - Executive Vice President at Bank Alfalah, I oversee the end-to-end development of Sharia-compliant financial products while driving nationwide sales initiatives that have consistently enhanced market share and profitability.

My career journey reflects a commitment to excellence across diverse financial domains. At United Bank Limited, I served as National Sales Manager and later as Head of Wealth Management & Islamic Windows, where I successfully expanded the Islamic banking network to over 250 branches & IBWs while optimizing cost structures and deposit portfolios. Earlier roles at MetLife Alico and BankIslami allowed me to pioneer bancatakaful solutions and develop innovative insurance & takaful products, demonstrating my ability to bridge conventional and Islamic financial systems. At Unilever Pakistan I served as Territory Manager looking after primary and secondary sales of all products.

Beyond my professional pursuits, I am passionate about knowledge-sharing, mentorship, and staying abreast of industry trends. I enjoy reading, traveling, and cricket during my leisure time. My career is driven by a vision to advance ethical banking practices while delivering sustainable value to stakeholders.